Brand Strategy
Project Overview:
Navigating the independent financial advisory landscape was challenging due to differing visions among three founders.
The Problem:
Conflicting opinions resulted in delayed projects and inconsistent branding, particularly on expensive marketing materials.
The Solution:
We paused ongoing projects and I created three distinct brand identities, allowing the founders to select a unified design direction.
The Outcome:
This approach enabled the founders to visualize various design options, ultimately choosing a cohesive direction aligned with their collective vision.
Stakeholders:
Client(s), Project Management, and Design
*Swipe to the end to see projects created after choosing a unified design direction for their brand!
Graphic Design: Process Logos & Infographics
Project Overview:
After completing The Launch Plan™, designers create a process logo and infographic as an extension of the client's existing brand. The process logo represents their unique process, while the infographic simplifies key service areas and expertise.
The Problem:
Many financial brands I've worked with lack a cohesive brand identity and have never received guidance on engaging clients through consistent messaging and visuals.
The Solution:
We help clients define their process name and unique services, then design visual tools to clarify messaging and strengthen client relationships.
The Outcome:
The process logo and infographic elevate how clients present their brand, allowing us to continue creating innovative, value-driven products that align with their identity.
Stakeholders:
Client(s), Project Manager, Business Development & Coaching, Communications, Compliance, and Design
Publication Design
Project Overview:
I collaborated with key stakeholders to deliver full-service book publishing, bringing the project in-house to streamline the process. This initiative helped an FMO start-up increase revenue and provide custom services that set our clients apart, creating real value for their target audience.
The Problem:
Research revealed that traditional book titles and designs in the financial space, like "Financial Planning for Dummies" with cliché stock photos, don't resonate with readers. We can't assume all clients are near the ocean or that their ideal clients are focused on retirement planning as a beachside fantasy.
The Solution:
We integrated each client’s brand language into the title, copy, and design, while considering their location and target audience.
The Outcome:
This approach enabled us to create designs that are both visually appealing and relatable to each client’s specific audience.
Stakeholders:
Client(s), Project Management, Communications, Compliance, and Design
Founder of Fashion Startup
Take a look at Buhndi to explore the full range of my work as founder and designer of a fashion startup. I managed all operations, including product development, content creation (web and social copy), and more.
I was honored to be featured in TK Business Magazine alongside other creatives and professionals. Check out the article here.
*Professional photos by Samantha Hollingsworth.See more of her work here.
Various Print & Digital Design Projects