Construction Company Brand Refresh & RFP Design
Project Overview:
After nearly 30 years in business, Kendall Construction had built a recognizable and trusted presence in the Topeka community. The company was ready to modernize its visual identity while preserving the familiarity and reputation it had established over decades.
The Problem:
Kendall’s existing branding no longer reflected the company it had grown into, but a dramatic change risked losing valuable brand recognition. Its RFP materials presented a similar challenge. Proposals varied significantly from project to project, creating inconsistencies in both design and presentation while making each new submission more time-consuming to develop.
The Solution:
I helped develop a refreshed visual identity that retained recognizable elements of the existing brand while introducing a cleaner, more modern design system. That new direction was carried across print, digital, apparel, signage, event materials, and other
brand touchpoints.
I also helped create a standardized RFP system that could be adapted for future opportunities. We established consistent layouts and design elements, incorporated the refreshed branding, and partnered with a local printer to develop custom tabbed sections and functional details such as dedicated note-taking space.
The Outcome:
The refresh gave Kendall a more cohesive and current presence while still feeling familiar to the clients and community who already knew the company. It also created a repeatable RFP system that elevated the presentation of future proposals and made the process
more efficient.
The redesigned system was first implemented for a Shawnee Heights USD 450 opportunity, which Kendall successfully secured.
Stakeholders:
Client Leadership, Business Development, Project Management, Print Partner, and Design
Nonprofit Campaign & Calendar Design
Project Overview:
As a primary client during my time at a full-service marketing agency, Boys & Girls Clubs of Topeka was an organization I worked with regularly across print, digital, fundraising, and event materials. A larger goal throughout that work was creating greater visual consistency while staying connected to the established Boys & Girls Clubs of America brand.
The 2026 wall calendar became a unique opportunity to bring that approach to a project centered around BGCT's Adams Club Adventure Oasis, a $1.6 million capital campaign to create a vibrant, interactive outdoor play space for local youth.
The Problem:
BGCT wanted the calendar to do more than organize dates. It needed to feel engaging and relevant to Club kids while helping tell the story behind the Adventure Oasis campaign.
The organization had also collected handwritten notes and drawings from Club kids sharing their ideas and excitement around the new playground. Rather than simply describing the campaign through traditional fundraising messaging, we saw an opportunity to let the kids themselves become part of the story.
The Solution:
I designed a 12-month wall calendar that incorporated original notes and artwork from Club kids throughout the year. I digitized their handwritten messages and drawings and integrated them into the layouts while maintaining their original character and personality.
Each month was designed to feel playful and interactive while remaining cohesive with BGCT's larger visual identity. Along with the children's artwork, the calendar incorporated unexpected holidays, monthly jokes and other kid-friendly details, plus an interactive space in January where kids could write their goals for 2026.
The Adventure Oasis theme carried throughout the calendar, connecting the children's creativity with the larger vision for a new outdoor space designed around play, exploration, activity, and inclusion.
The Outcome:
The finished calendar became both a functional piece and a storytelling tool for the Adventure Oasis campaign. By putting Club kids' own words and artwork at the center of the design, the project helped make the campaign feel personal and connected to the children the new playground was being created for.
The calendar also supported BGCT's broader fundraising efforts for Adventure Oasis, helping bring visibility to a campaign focused on providing local youth with access to safe, engaging outdoor play.
Stakeholders:
BGCT Executive Leadership, Development & Fundraising, Marketing, Club Kids, Print Partner, Project Management, and Design
Mayoral Campaign Brand Refresh
Project Overview:
Spencer Duncan entered the 2025 Topeka mayoral race with an established local presence, but his existing campaign identity and materials needed an update. The goal was to create a more current and cohesive visual direction that could carry throughout the campaign.
The Problem:
The existing branding felt dated and lacked the flexibility needed for a modern political campaign. With materials appearing across multiple formats and touchpoints, the campaign needed a recognizable identity that could remain consistent wherever voters encountered it.
The Solution:
I helped refresh the campaign identity with an updated logo and visual direction, then carried the new system across print and campaign materials. The focus was on creating a look that felt current, professional, recognizable, and adaptable throughout the campaign.
The Outcome:
The refreshed identity gave the campaign a cohesive visual foundation and a consistent presence across voter-facing materials. Duncan went on to win the 2025 general election and was elected Mayor of Topeka.
Stakeholders:
Candidate, Campaign Team, Marketing, Print Partners, and Design
*Swipe to the end to see projects created after choosing a unified design direction for their brand!
Independent Financial Advisor Brand Strategy
Project Overview:
Vantage Point Financial was navigating a brand challenge common to growing organizations: multiple decision-makers had different ideas about how the company should look and communicate. Those competing directions made it difficult to establish a consistent visual identity.
The Problem:
Without an agreed-upon brand direction, projects were frequently delayed or revised, and marketing materials lacked visual consistency. Continuing to design individual pieces without first resolving the larger brand question would only compound the problem.
The Solution:
We paused the development of new materials and created three distinct visual directions for the founders to evaluate. Each explored elements such as color, typography, imagery, graphic treatments, and potential applications, giving the team a tangible way to compare their preferences and identify common ground.
The Outcome:
The process helped turn subjective conversations about the brand into clear visual choices. Once the founders selected a direction, future projects could be developed within an established system, creating greater consistency and a more efficient design process.
Stakeholders:
Client Leadership, Project Management, and Design
Graphic Design: Process Logos & Infographics
Project Overview:
Financial advisors often needed a way to turn complex planning processes and service offerings into something clients could understand and remember. I developed custom process logos and infographics that extended each advisor’s existing brand into a distinct visual system.
The Problem:
Many financial concepts are difficult to communicate quickly, and lengthy explanations can make an advisor’s process feel more complicated than it actually is. At the same time, any new visual needed to complement the advisor’s existing identity rather than feel like a separate brand.
The Solution:
Working from each client’s established branding, messaging, and planning process, I created custom process logos and supporting infographics that translated complex information into clear visual tools. Each system was designed to feel unique to the advisor while remaining connected to the larger brand.
The Outcome:
The finished graphics gave advisors a more approachable way to explain their services and differentiate their client experience. The systems could also be carried into presentations, marketing materials, websites, and other communications for greater consistency.
Stakeholders:
Clients, Project Management, Business Development & Coaching, Communications, Compliance, and Design
Project Overview:
I collaborated with clients and internal teams to bring custom book development and publishing in-house for financial advisors looking for a more personal way to connect with their audiences. My role included developing concepts and creating publication designs tailored to each advisor’s brand, message, and target reader.
The Problem:
Retirement and financial publications often relied on predictable titles, imagery, and themes that did little to distinguish one advisor from another. Generic retirement imagery, particularly the familiar beachside version of retirement, also failed to reflect the lifestyles, locations, and priorities of many clients.
The Solution:
I approached each publication as an extension of the advisor’s existing brand. I considered brand language, audience, location, messaging, and personality when developing titles, covers, interior concepts, and supporting visuals, creating publications that felt specific to the advisor rather than pulled from a template.
The Outcome:
The resulting publications gave advisors a custom resource for educating and connecting with prospective clients while strengthening their broader brand. Bringing the service in-house also expanded the organization’s creative capabilities and created an additional client offering.
Stakeholders:
Clients, Project Management, Communications, Compliance, Publishing Partners, and Design
Publication Design & Book Development
Founder of Sustainable Fashion Startup
Project Overview:
Buhndi was a sustainable fashion startup that I founded and developed from concept to launch. As founder and designer, I had the opportunity to build not only the products, but the brand and customer experience surrounding them.
The Problem:
Launching an independent fashion company meant creating a distinct product and brand in a crowded market while managing the realities of sourcing, production, marketing, e-commerce, and day-to-day business operations.
The Solution:
I managed the creative and operational development of the business, including brand identity, apparel and product design, sourcing, website design, photography direction, social media, marketing, copywriting, packaging, and ongoing operations. Every touchpoint was developed to create a cohesive experience around the Buhndi brand.
The Outcome:
Building Buhndi gave me hands-on experience taking an idea from its earliest concept through product development, branding, launch, and marketing. That experience continues to shape the way I approach creative work today, with an understanding of both the design itself and everything required to bring it into the real world.
Buhndi and my work as its founder were also featured in TK Business Magazine alongside other local creatives and professionals. Check out the article here.
Professional photography by Samantha Hollingsworth.
Various Print & Digital Design Projects